A lot of what it takes to build a successful blog is just being good at showing up. Over and over. For a long, long time.

Most people give up too early

When you write your first post and nobody reads it, it’s pretty disappointing. When you write your twelfth post and nobody reads it, that’s tough. But what about when you’ve been blogging consistently for six months, or a year, and still hardly anyone is taking notice?

The truth is, that’s not uncommon. It takes a long time for an audience to grow. And it can be incredibly demoralizing to keep showing up when nobody else seems to care.

So it’s no surprise that most people give up on their blogs too early.

One of my favorite examples of not giving up is the story Rand Fishkin tells about his wife, Geraldine, and her travel blog,  Everywhereist. When Rand tells the story of how Everywhereist grew, he uses it as a cautionary tale. Unlike the common thinking that if you write great content people will read it and share it and your traffic will start growing immediately, this is a story of a much more likely journey to success.

About two years in, Geraldine had some small spikes of traffic from a couple of posts that got noticed more than usual. They probably looked like enormous spikes at the time, but you can see on these graphs how small they are in hindsight.

Everywhereist traffic went back to what it had been before those spikes and stayed there for a while. As Rand says, most people would give up at that point. But Geraldine stuck at it, and five years on she’s getting six figures of traffic every month.

As author and blogger Reggie Solomon says, “We may all wish for a silver bullet to bolster readership, but it’s less a case of scoring a home run and more a case of getting singles on the board.”

What success really takes

It’s easy to respect people like Geraldine who stick it out and build successful blogs without fully understanding the hard slog they went through. Most of the time we don’t even have graphs like the ones above to give us a more realistic picture of the journey it takes to become successful.

We’re left with quotes or snippets from interviews and our brains fill in the gaps for us. Usually those gaps are filled with things like “they had it easy from the start”, or “that could never happen to me”, or “they must know famous people who helped them to be successful”.


I think people believe that those who show up consistently have some sort of magic power or inherent ability. “It must come easy for him,” they say. “For others like me, it’s hard.”

It’s incredibly rare to get a fluke that makes you popular immediately, and even more rare for that success to continue over time. Look at Geraldine’s graphs—even when people finally started paying attention to her work after two years, it didn’t last. Her traffic dropped back to what it had been right after that.

Betting on a fluke is unpredictable, and if you’re building a blog for your business, it’s—frankly—irresponsible. Just because you can’t control every aspect of how successful your blog becomes doesn’t mean you should leave it entirely to chance. The best bet you can make on your blog is to work on it every day for years. It’s hard, and it’s frustrating, and it requires a lot of discipline (or a lot of love for the work you’re doing), but it’s the most reliable approach to building a successful blog. Not a surefire approach, unfortunately, but the most reliable.

Setting yourself up for success

This stuff is hard. I’m not pretending it’s easy, and you shouldn’t either. We’re much better off admitting it’s hard and committing to doing it anyway.

And don’t get down on yourself for wanting to quit. We all feel that struggle, and we all have to push through it to make the effort to show up every day.

These are the best ways I’ve discovered to set myself up for a long, hard slog. Mostly it’s about preparing yourself for the inevitability that it’s going to get hard and you’ll need to keep going anyway.

1. Choose something you enjoy the process of

If you’re blogging for rewards alone, two years is a long time to wait for results. And you might need even longer to find success.

Show up

It’s a lot easier to keep at something without seeing a return if you really enjoy it. If you’re creating your own blog, you have free-reign to choose whatever you want to focus on so pick something you like. If you’re creating content for your company, look for ways to write content you relate to—whether that’s finding different angles on your focus topic, going deeper on the particular aspects that interest you most, or exploring different content formats.

For Lindsay and Bjork, the creators of food blog  Pinch of Yum, the first couple of years were all about trying and sharing new recipes. Lindsay says they didn’t even consider monetizing their blog initially.

I’m really thankful for this because those first few years were really fun and I think if I would have been expecting to get lots of money from the blog, it would have been full of disappointments. It takes a long time to build a blog and I’m just thankful that my first few years were purely for fun!

This doesn’t mean it’s wrong to build your blog with the aim of making money, but choosing something you’re happy to do for the first two years just for fun will help you stick it out while your audience grows.

Building a blog is a gradual thing that takes TIME – it’s not an overnight thing and it doesn’t come without putting in many hours of focused work. If you enjoy it and it doesn’t feel like work, you’ll be able to do more and stick with it which will eventually lead to growth.

Author Pamela Slim agrees with this idea:

It took about a year to develop a steady group of readers. It was very slow at first, but I found great joy in writing so I kept producing posts.

And don’t be afraid to experiment. It might take you a few weeks to realize you don’t enjoy the process of creating content that you thought you would. If you know you don’t want to do it for the next 2-3 years, just a few weeks in is a good time to rethink what you’re writing about.

2. Set a schedule

Having a schedule does something very powerful for your blog. It makes showing up to write just a thing you do. It’s no longer something you find time for or something you do when you feel like it. You publish content on time, as your schedule dictates because that’s what you do.

The obvious caveat here is that you need to stick to your schedule for it to work. Which means you need to choose a schedule that’s manageable. If you struggle to write one post a week, start with a schedule of just one post every two weeks.

The next step is to start building up a buffer of content so you don’t have to drop your schedule when you’re running behind or if you get sick.

Another great part of having a schedule is how you can watch your archives grow as you create content on a regular basis. Just publishing once a week will give you twelve posts after three months, 24 after six months, and 52 in a year. If you’re writing around 1,000 words per post, you’ve easily written a book in just a year!

And that’s just one post per week.

3. See it as a process

Franklin Leonard was a film executive when he created  The Black List. He asked his friends in the film industry to recommend their favorite unproduced scripts via email for some holiday reading. His email request was shared throughout the industry and Leonard received around 500 responses.

That email was the catalyst for what eventually became The Black List—a site where writers can submit their scripts in the hopes of being discovered by film executives. Through The Black List, previously overlooked films such as ArgoJuno, and The King’s Speech have gone on to production.

Leonard says his site is helping writers get feedback, improve their work, and for some, have their work produced. But he doesn’t look at scripts going into production as  the final moment  of “success”:

Success is usually not one moment. It is a series of minor successes. It is getting feedback for the first time. It is completing a rewrite based on that feedback. It is discovering that your rewrite did, in fact, improve your script. It is doing another rewrite. It is having a bunch of people read your script because it attracted attention. It is an agent calling you for the first time. It is signing with an agent. It is being referred to a production company or studio. There are many successes on the way to what most people would perceive as public success. And I know for me, the only way that I have been able to continue to wake up every morning is by trying to focus on those immediate successes and acknowledging them for what they are.

When you’re working hard every day to build a successful blog, it’s easy to overlook the little steps of success that happen along the way. Perhaps in Geraldine’s case, those small bumps in traffic that came after two years were enough to inspire her to keep going when traffic dropped again.

Whatever small wins you collect along the way, count those as a success. As Leonard says, focusing on the immediate successes can be what you need to keep going.

You don’t have to wait for too long to play the most anticipated game in 2020. The Last of Us 2 is going to be released in the first half of the New Year. Judging by the ending of the original The Last of Us, nobody really expected a sequel because the ending was conclusive. But Naughty Dog had different ideas and the developers decided to work on The Last of Us: Part 2.

Engaging and emotional storytelling was appreciated by the players and most of them called it the masterpiece of realistic characterization.  The decision of The Last of Us 2 release isn’t actually shocking but it is more of a pleasant surprise.

The Last of Us 2 Release Date Officially Announced by Naughty Dog

Naughty Dog announced the release of The Last of Us 2 for PlayStation in 2016 for the first time with a teaser trailer.

The announcement came with a teaser trailer but nobody anticipated the release date before September 2019. The developers announced that The Last of Us 2 is ready for the initial release in February 2020. Later, the release date has been pushed forward. As per the latest trailer, The Last of Us 2 will be released on May 29, 2020.  

The Last of Us Part II Official Trailer

The Last of Us Director, Neil Druckmann clarified in an apologetic manner that the team wanted to provide the best quality while comprising a bit of punctuality. Naughty Dog has confirmed that The Last of Us 2 will be released at PS4. Neither Naughty Dog nor PlayStation gave any hint about releasing The Last of Us 2 at PS5.

Similarities between The Last of Us and The Last of Us 2

Neil Druckmann is aware of the fact that the fans are noticing the parallels between The Last of Us 2 and its predecessor. He has already revealed that the beginning and the ending scenes are not the only similarities but he resisted to speak too much so the fans will have to wait for more updates to get an idea. As per the rumors, we can expect visual and narrative similarities.

The Last of Us 2 Might Go Online!

A job listing from Naughty Dog encouraged the fans to anticipate that the developers are going to take The Last of US 2 Online at some stage. They are basically looking for an online system programmer. The details have not been clarified though but it is natural to think that they are looking to take the game to the next level. By the way, in 2018, Naughty Dog one made it clear that the team has no intention of launching the online mode for The Last of Us 2. But you never know when and how a twist in the tail convinces the developers to look for a new adventure.

Will there be The Last of Us 2 Multiplayer Mode?

During the Sony State of Play event in September 2019, it was announced that there will be no multiplayer mode for The Last of Us 2. The developers have focused on refining the single-player element to an extent that the critics find it hard to pinpoint a major flaw.

The Last of Us 2 Story and Settings

Keeping in mind the fact the engaging plot of the original The Last of Us was much appreciated and this is why the developers have not tried to keep everything hidden from the fans eager to know the plot and settings for The Last of Us: Part II.

The Last of Us Part II Gameplay

The settings for The Last of Us 2 feature the city of Seattle. The events take place 5 years after the conclusion of the original version. Judging by the trailer, it seems as if Joel will play a passive role and Ellie will be the leading character. Ellie looks extremely frustrated and angry about something and desperate to take revenge. She is committed to killing “every last one of them”.


The gameplay is suggestive of the fact that Ellie is not the single character who has matured but her enemies are also more realistic. The infected are more reactive and smarter this time around. Artificial Intelligence has been improved and the enemies are now able to communicate with each other while looking for Ellie.

The first episode of Series 12 needed to do a lot of things to eliminate what was, for the majority of edges of fandom, the sour aftertaste of Series 11. The legit grievances concerning Chibnall’s outlining and composing needed to be dealt with. Doctor Who followers are no strangers to the program taking breaks, yet 2018’s news – that the TARDIS would not be back for twelve long months had many wondering. Season 11 of nu-Who had seen its rankings decrease sharply over a ten-episode run and left visitors passionately divided over what it needed to do, so there was a presumption among the program’s followers that this sudden hiatus was going to entail close scrutiny of what had actually worked– and also what hadn’t– throughout the most recent reinvention.

Doctor Who can and needs to offer itself to every possible sort of drama, from scary to enchanting and funny and also every little thing in between. So there’s absolutely no reason it should not do the same with the spy genre. In fact, it’s a fine selection for a New Year special. “Spyfall,” as you might anticipate from an episode that’s so gleefully pulling from 007 as well as his kin, is a globetrotting journey that barely ever stalls enough time to capture its breath. This is the initial fifty percent of a two-parter– one that provides lots of questions yet a priceless few answers where character moments are kept to a minimum. Showrunner Chris Chibnall has significant crowd-pleasing time right here with the category’s tropes, as well as Spyfall is much more spectacular and also much more action-packed than anything from the new team’s initial run-out. The budgets for nu-Who have definitely been increased as the set sequences and effects are a significant upgrade on shows and seasons past. Chibnall does what Doctor Who always does when things go bad — go The Complete Pertwee. So complete a Pertwee-era James Bond pastiche that, eventually, the Doctor marches out of the TARDIS in a tuxedo along with the rest of the family.

Please stop reading now if you want to avoid spoilers for the episode. You have been warned

To recap the episode: spies from around the world are being executed for unknown reasons. So the legendary champion of the unknown, recognized by security services as The Doctor, is abducted in addition to her good friends by the Men in Black in exciting automobile chase. A lovely cameo ensues in which Stephen Fry portrays Stephen Fry depicting “C”, the head of MI6, recruits them to investigate the spate of killings, outfits them with a Bond nerd’s desire cache of gizmos, and also is immediately assassinated himself. The Doctor and “fam” go global tag team. Yaz, as well as Ryan, are drawn right into the murky internal operations of VOR, the globe’s largest online search engine.

As it bounds along, “Spyfall” cherry-picks a few of the more well-known spy film moments to work as action set-pieces, however, it is still quite a sci-fi tale at its heart. There’s a motorbike chase that turns into an airplane chase. And, when the villain discloses itself, its with dialogue formerly spoken by the Third Doctor. I like, like, like all that stuff. If Series 11 felt like it was made by individuals who had actually never ever viewed Doctor Who previously, Series 12 seemed like it was made by people that comprehended the program flawlessly, who recognized exactly how to utilize its past to tell an exciting brand-new story.

The central mystery for much of the episode focuses on a mystical race of as-yet-unnamed aliens, although the Doctor and her pals are still significantly in the dark about it all by the time the credit scores roll. Even in an hour of television where there’s an undeniably large amount of stuff, a lot of which is quite fun, we do not really discover a huge quantity concerning what’s going on.

These anonymous aliens are an example of why Doctor Who two-parters can be so discouraging. The core idea of them, that they can invade their way into anything (including surprisingly the TARDIS) and also briefly take on the structure of whatever they go through, is aesthetically interesting as well as fairly scary as they thrash about. Mysteries in a TELEVISION program can be fantastic fun, however just if you feel like you stand a possibility of identifying the clues and fixing them. Remaining absolutely in the dark is simply not as much fun.

This is not new trouble in Doctor Who naturally, as well as in some ways, the aliens right here are similar to the Silence introduced throughout Matt Smith’s run. They, also, were a creepy unusual race whose intents were maintained entirely secret during “The Impossible Astronaut”, an episode that suffered consequently. By contrast, a few of the program’s most efficient two-parters– like “The Vacant Kid” or “Silence In The Library”— work so well since the initial half-answers simply enough of your questions that you feel like the tale is making progress, even if it’s obviously much from over.

After the reunion as well as instruction sequences, the TARDIS team (we call them “fam” currently) breaks up into its all-natural pairs, the Doctor/Graham, as well as Ryan/Yaz. The last set jets off to San Francisco to meet Lenny Henry. Henry plays Daniel Barton, a type of Google magnate that turns out to be just 93% human as well as in league with an unusual race of evil nuns made from white light, hellbent on revising human DNA. The Physician and Graham head off to Australia, where we discover that the Doctor lived in the wilderness for 123 years and also saw some actually great rocks. There, they meet with “O”, an additional MI6 representative, played by the likewise wonderful Sacha Dhawan, and are immediately attacked by an army of glowing white humanoid forms. O has additionally been investigating the Doctor, and has a rack packed with data on him, keeping in mind the “disparities”.

As if “Spyfall” had not been already crammed to breaking, the episode’s sucker-punch takes place in the last couple of mins. ‘O’, the Doctors laid-back colleague, is revealed to be the Master, and this whole plan has actually apparently been his doing all along. My heart will always belong to Michelle Gomez as the Master, but Sacha Dhawan’s Hot Camp Master looks like he will certainly be enjoyable. It still remains to be seen whether Chibnall can or will resolve how he got back from the end of Missy’s journey. Remember how brilliantly put together the expose of Teacher Yana was, as Derek Jacobi regrew into John Simm? Or the complex dancing to expose Missy’s real identity? Here, they barely had time to jump on to the speeding airplane before the Doctor called him out for saying that he couldn’t run and the “mwahahahas” started. Still, there’s clearly even more ahead, as long as they can all get off that exploding airplane (spoiler, they possibly will). Sacha Dhawan’s ‘O’ character has been ambling around behind-the-scenes for much of the episode, and there actually are a few clues to his true nature spread around. Not only does he create a force field that’s much beyond anything MI6 should have in its safe, yet there’s also a subtle nod to Harold Saxon when Ryan declares that “no-one can engineer such an excellent phony life.”

Fittingly for an episode that tips its hat to James Bond, “Spyfall” has gone all-in on a solitary, high-stakes gamble. If the following episode can maintain this quick rate, answer all of those sticking around questions as well as still lock up what seems a variety of largely-unrelated plot strings — as well as provide us with a satisfying new variation of the Master so right after Missy’s final appearance — well then, I’d say that Series 12 will be off to a strong start. Regardless, the following episode has a lot of explaining to do …